Founding happens once.

Saaj is built with brands, governments, missions, institutions, foundations and patrons who want to stand for Panjab’s heritage on the world stage.

Festival partners

More ways to partner

Governments, missions and tourism boards.

Museums, institutions and foundations that co-curate.

Hospitality, travel, media and technology, in kind.

Through the Punjab Cultural Project.

Saaj Editions, brand collaborations and the Bazaar.

Your own event, under the Saaj banner.

Sponsorship, grants, CSR or in kind: every partnership is shaped around your goals and policies.

What partners gain

Your name on an experience guests carry home.

Private time with the people who shape Panjab’s future.

Films, press and social stories that reach millions.

Heritage, craft livelihoods and cultural diplomacy.

Hospitality and private moments for your guests.

Priority as Saaj opens new cities.

Places are few, and the top tiers are one per category. Once a category is taken, it closes.

01
Reply
Tell us you are interested, and how.
02
Meet
A first conversation with the founders, online or in person.
03
Shape
A proposal made for you, around your goals, policies and budgets.
04
See it
A private walkthrough of the palace and the festival plans.
05
Be announced
Sign, and be named among the founding partners at the Curtain Raiser.