Festival Director
Chitra Sidhu
Co-founder, Punjab Cultural Project
With more than 20 years of experience across corporate marketing, media and entrepreneurship, Chitra leads brand, communications, market development and ecosystem partnerships at the Punjab Cultural Project.
She has served in leadership roles at P&G, Tata Sky and Timken Steel, and as Editor-in-Chief of Martech Advisor, a leading B2B marketing technology resource.
Chitra holds a Master’s in Global Media and Communications from the London School of Economics, an MBA from the Institute of Management Development and Research, Pune, and a Bachelor’s in Economics and Politics from Pune University.
Founding happens once.
Places are few, and the top partnerships are one per category. Once a category is taken, it closes.